Before Activeform, the online Form and Surveys tools scene was saturated with the likes of Typeform, Google Forms, and numerous other platforms. They offered the basics—a static predefined lineup of questions and checkboxes that captured information but lacked life, intelligence, adaptability, and true engagement. The realization was startling - we live in an era where technology autonomously navigates the roads and anticipates shopping habits, yet there was no tool capable enough to actively engage with information as it was received.

Some platforms attempted to bridge this gap by introducing conditional logic, allowing static forms to use predefined if - then statements to adapt questions based on previous answers. But this wasn’t enough. The experience remained predictable, linear, and uninspired—a relic of a past digital era. Forms continued to be lifeless, failing to leverage AI’s potential to make interactions smarter, more dynamic, and ultimately more valuable.